Wan Ismail, W. R., N. H. Che Ahmat, R. A. Ramli, S. Handajani, and A. Ngelambong. “Pushing the Boundaries of Food Product Innovation Acceptance: A Case of Radical Ready-to-Eat Food Product Innovation in Malaysia”. Information Management and Business Review, Vol. 16, no. 3(I)S, Sept. 2024, pp. 23-40, doi:10.22610/imbr.v16i3(I)S.3954.