Mamat, M., H. Abu Bakar, M. Setapa, N. H. Ramli, C. M. S. Che Cob, T. Mustafa, J. Baistaman, W. N. L. W. Mohd Fauzi, and D. M. Siddiq. “A Study Examining the Customer Service Experience Using the Partial Least Square (PLS) Approach, With a Particular Focus on Personal Interaction Encounters and Customer Involvement”. Information Management and Business Review, Vol. 16, no. 3(I), Sept. 2024, pp. 228-3, doi:10.22610/imbr.v16i3(I).3755.