Abdullah , F. A., Sumaryadi, Had Nordin, M. N. and A. Jamal, S. (2025) “Digital Bites: Unpacking UiTM Students’ Appetite for Viral Food Trends Driven by Social Media”, Information Management and Business Review, 17(3(I), pp. 565-573. doi: 10.22610/imbr.v17i3(I).4502.