Zamri, M. H., Mohd Kodri, A. N., Abdul Halim, A. H., Zainal Abidin, M. I. and Mohamed Kamil, L. S. (2024) “Synergies of Success: Unveiling the Transformative Influence of Sponsorship on Event Excellence”, Information Management and Business Review, 16(3(I), pp. 38-45. doi: 10.22610/imbr.v16i3(I).3924.