Ashraf, M., ., M. A. K., ., N. I. J. and ., A. S. (2015) “The impact of Involvement in CRM Initiative on Inter-functional Integration and Organizational Performance: Evidence from Pakistani Enterprises”, Information Management and Business Review, 7(1), pp. pp. 29-40. doi: 10.22610/imbr.v7i1.1136.