Zafar, Mohsin, Aasia Asif ., Ahmed Imran Hunjra ., and H. Mushtaq Ahmad . 2012. “Service Quality, Customer Satisfaction and Loyalty: An Empirical Analysis of Banking Sector in Pakistan”. Information Management and Business Review 4 (4), pp. 159-167. https://doi.org/10.22610/imbr.v4i4.977.