Abdullah, Mohamad Fariz, Muhamad Azman Ibrahim, Azlin Zanariah Bahtar, and Noor Rita Mohamad Khan. 2024. “Conceptualizing the Implications of Artificial Intelligence (AI) Tools and Personalization Marketing on Consumer Purchase Intention: Insights from the Malaysian E-Commerce Market”. Information Management and Business Review 16 (3S(I)a), 430-36. https://doi.org/10.22610/imbr.v16i3S(I)a.4145.