AHMAD, N.; AIN IBRAHIM, N.; ARIFFIN, S.; MAT SYAFIE, I. S.; MUHAMMAD, N. S.; ABD AZIZ, Z. D. From Shelves to Screens: Conceptualizing Phygital Retailing in Supermarkets through the S-O-R Framework. Information Management and Business Review, v. 17, n. 3(I), p. 196-207, 13 Sep. 2025.