Mamat, M., Abu Bakar, H., Setapa, M., Ramli, N. H., Che Cob, C. M. S., Mustafa, T., Baistaman, J., Mohd Fauzi, W. N. L. W., & Siddiq, D. M. (2024). A Study Examining the Customer Service Experience Using the Partial Least Square (PLS) Approach, with a Particular Focus on Personal Interaction Encounters and Customer Involvement. Information Management and Business Review, 16(3(I), 228-238. https://doi.org/10.22610/imbr.v16i3(I).3755