Zafar, M., ., A.A., ., A.I.H. and ., H.M.A. 2012. Service Quality, Customer Satisfaction and Loyalty: An Empirical Analysis of Banking Sector in Pakistan. Information Management and Business Review. 4, 4 (Apr. 2012), pp. 159-167. DOI:https://doi.org/10.22610/imbr.v4i4.977.