Ghazali, A.R., Abdul Ghani, W.S.W., Ramli, N., Mohd Rashid, N., Asnawi, N.H., Mohamad, S. and Mohamad Nazer, M.H. 2026. Development and Pilot Validation of an Instrument Measuring Generation Z’s Behavioral Intention Towards Festival Events. Information Management and Business Review. 18, 3(I) (Sep. 2026), 83-94. DOI:https://doi.org/10.22610/imbr.v18i3(I).4895.