Abdul Halim, A.H., Hashim, H., Mohd Khir, M., Nordin, N.A., Hong, R.K.J. and Yoke Kei, N.L. 2026. The Effectiveness of Gamified Augmented Reality in Higher Education: A Case Study of MARA 5.0 in a Public University. Information Management and Business Review. 18, 3(I) (Sep. 2026), 63-71. DOI:https://doi.org/10.22610/imbr.v18i3(I).4894.