[1]
Naseri, R.N.N., Esa, M.M., Ibrahim, R. and Jais, Z. 2025. Exploring the Interplay of Product Attributes, CEO Brand Image and Purchase Intention in the Cosmetic Industry: A Comprehensive Review. Information Management and Business Review. 17, 1(I) (Feb. 2025), 73-79. DOI:https://doi.org/10.22610/imbr.v17i1(I).4400.