Abdullah, F., Asnawi, N.H. and Abg Mohara, A.H. 2023. Service Operations Mastery: A Holistic Toolset for Achieving Operational Excellence and Service Superiority. Information Management and Business Review. 15, 4(SI)I (Nov. 2023), 554-563. DOI:https://doi.org/10.22610/imbr.v15i4(SI)I.3637.