Bakri, N.H.S., Ahmad, M.F., Safwan, N.S.Z., Dahlan, N.D., Mohd Azli, N.E. and Ahmad Kafrawi, M.H. 2023. Examining the Relationship of Customer Satisfaction and Brand Loyalty in Sports Products among University Students. Information Management and Business Review. 15, 2(I) (Aug. 2023), 29-34. DOI:https://doi.org/10.22610/imbr.v15i2(I).3437.