[1]
Hung, C.-C. and ., W.-L.Z. 2015. The Effect of Exhibitors’ Brand Equity on Visitors’ Purchase Intention: Moderating Role of 3D Experiential Marketing. Information Management and Business Review. 7, 2 (Apr. 2015), pp. 100-112. DOI:https://doi.org/10.22610/imbr.v7i2.1145.